by : Richard Admiraal, REALTOR®
And again this year, our number one real estate header is, "It's the most wonderful time of the year... to buy this house".
We really enjoy marketing real estate at Christmastime and like to keep it fun and creative. The last couple of years we've been working with a Nutcracker and his mission is to "amp up the Christmas spirit". I won him a couple of years ago at a Brokerage Christmas event and he stands guard at this time of the year somewhere in the kitchen and great room, but moves around at night so the kids wake up in the morning and check for his whereabouts. We're likely stuck with him and him moving around at night is becoming a Christmas tradition.
We know real estate is not the reason for the season, but there is marketing to be done at this time of the year, building our real estate brand, highlighting our Best Sellers so we keep active doing the following :
First, we send out calendars in the mail and like them to arrive at our clients and friends addresses around the end of November. Unfortunately, this year the calendars have been stuck in the mail due to the Canada Post strike. Yes, we still do calendars. They are good quality calendars and is a gift that lasts the whole year through. Clients and friends have let us know they appreciate them especially since printed calendars are harder to find these days.
Next, we like to spread good cheer on social media. Our Top Ten Real Estate Headers at Christmas List has been something we've been doing for quite a few years now. Every year we put some work into it, spending time looking through classic Christmas songs and movies and themes to come up with them. Many of them date back years to when we had the privilege to carry 10 plus active listings and we'd run a full page newspaper ad and use just the right header for the property. For example, "Walking in a Winter Wonderland" for a house and acreage listing.
Hmmm, it would be great to have 10 active listings right now.... Be Our Next Best Seller.
This year we once again imagined a contribution from David Letterman, "Boxing Day Special". My kids saw the video and asked, who is that guy? I explained that although David Letterman didn’t invent the concept of a "Top Ten List," he popularized it as a comedic format on his late-night shows for over 33 years. Then we watched some of his Top Ten Lists on YouTube...
Also this year we sought out contributions from ChatGPT which understood the concept and provided quite a good list, as follows :
Here are ten creative real estate headers perfect for the holiday season:
- "Home for the Holidays—And Forever After!"
- "Wrap Up Your Dream Home This Christmas!"
- "The Gift That Keeps on Giving: A New Home!"
- "Jingle All the Way to Your Perfect Place!"
- "‘Tis the Season to Make a Move!"
- "Santa’s Not the Only One Coming to Town—Your New Home Awaits!"
- "Put a Bow on Your New Home This Holiday Season!"
- "There’s Snow Place Like Home—Find Yours Today!"
- "Deck the Halls of Your Dream Home This Christmas!"
- "Sleigh Your Home Search—Find the Perfect One Today!"
I quite like number 10 and would like to add to it :
"Sleigh Your Home Search—Find the Perfect One Today at admiraal.ca"
"Sleigh Your Home Search—Find the Perfect One Today at admiraal.ca"
Also on our to do list and better get back to it; namely, dropping off well wishes and gifts.
Hope you'll be having a wonderful Christmastime!